Star Power: The Impact of Branded Celebrity [2 volumes]
Author : Aaron Barlow
Publisher : ABC-CLIO
Release Date : 2014-08-11
ISBN 13 : 0313396183
Pages : 548 pages
Rating : 4.1/5 (396 downloads)
Download Star Power: The Impact of Branded Celebrity [2 volumes] PDF Format Full Free by Aaron Barlow and published by ABC-CLIO. This book was released on 2014-08-11 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stars do have real power, but not all of them wield it wisely. This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities. • Connects artists to their frequent collaborators, giving readers the benefit of an expansive introduction that leads logically into an advanced discussion of each star • Documents how pioneering individuals such as Woody Allen and Clint Eastwood expand their professional activities, thereby setting the precedent for what is now commonplace: the performer as writer, director, producer, and brand • Covers a broad range of individuals, including Ezra Pound, Charlie Chaplin, Mario Puzo, Lady Gaga, Oprah Winfrey, Spike Lee, Fran Drescher, and even President Theodore Roosevelt